Corona Extra announces the return of the Corona "Estéreo Beach" tour with GRAMMY award winning, latin rapper-songwriter, Bad Bunny, whose crossover hits are major part of top playlists everywhere. The Corona Estéreo Beach tour will travel with Bad Bunny to 20 cities including Newark, Atlanta, Las Vegas, and Houston. Fans will have a chance to win tickets and possibly even meet the Latin music's "King of Trap" at any of the tour stops.
Avant garde media was asked to join the tour to document not only corona's presence in each city but capture other elements during the concert such as private meet & Greets with bad bunny, consumer engagement on the concourse level with various activations, and finally inside the venue during the concert where bad bunny consumes corona product during his last song "Callaita"
a few lucky people got to meet bad bunny backstage prior to every concert. avant garde media was the only one allowed to capture these intimate moments.
at every concert on the concourse level, there were numerous activations to entice guests to post branded drinks on social media.