ATOMIC BLONDE MOVIE PREMIER IN NYC @ SVA THEATRE AND MARQUEE NIGHTCLUB
About 18 months before the release of Atomic Blonde, Stoli Vodka’s marketing team got word that Charlize Theron would star in a new action film and that the production was looking for a vodka to feature. The film was set in 1989 Berlin, so the vodka needed to be a global brand that had already been established. Given the film’s “unapologetic, original, bold and edgy” tone, which “embodied the brand values” of Stoli, it was the perfect time to try something new: a co-branded partnership with a film, explained Russ Pareti, vp of marketing for Stoli Group USA. When finally the movie premiere was upon the masses, Avant Garde Media was called and traveled to New York City to document this exciting moment for Stoli Vodka. The movie premiere itself was held at the famous SVA Theatre with the after party headlined at one of New York City's most famous nightclubs, Marquee.
Take a look at the recap video of the event! Press play!